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Havaianas — Calçadão

Havaianas · Self-initiated · 2026

Calçadão

Concept Film · FOOH · Generative AI · Compositing

01 Film

Havaianas · 2026
01 / 01 Calçadão16:9

02 Overview

Concept Film · FOOH · Generative AI · Compositing

A building-sized pair on the Copacabana boardwalk.

A FOOH concept film for Havaianas: a giant pair of flip-flops strolls along Copacabana, as if worn by an invisible giant. Real drone footage of the beach meets AI-generated product shots, with compositing, edit and sound by Hypeframe.

Concept film. A self-initiated Hypeframe project, not commissioned by the brand.

Credits

Brand
Havaianas
Idea, direction & finishing
Hypeframe
Image & motion
Generative AI, directed by Hypeframe
Base footage
Pexels

03 Frames

06 Frames
  1. Havaianas — Frame 1
    01 / 06
  2. Havaianas — Frame 2
    02 / 06
  3. Havaianas — Frame 3
    03 / 06
  4. Havaianas — Frame 4
    04 / 06
  5. Havaianas — Frame 5
    05 / 06
  6. Havaianas — Frame 6
    06 / 06

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